NOMA.

Brand Identity / Campaign / Digital Experience

The challenge

NOMA needed to avoid both clinical minimalism and polished beauty imagery, building warmth and credibility without losing product clarity.

The response

We built a tactile but disciplined system around amber glass, skin, cream textures, quiet light and a repeated typographic hierarchy.

01 / PRODUCT ARCHITECTURE

Turning three products
into one system.

A repeated grid and numbering system distinguish each formula while keeping the range immediately recognisable.

NOMA product 1 photographed within the campaign system.

NOMA product 2 photographed within the campaign system.

NOMA product 3 photographed within the campaign system.

The NOMA product family photographed together in a warm domestic setting.

02 / CREATIVE DIRECTION

Making skincare
feel tangible.

Close crops and warm light turn use, texture and material into the visual language of the brand.

NOMA cleansing emulsion dispensed into a hand.

Cream applied to skin as part of the NOMA ritual.

NOMA daily serum in a dark wood ritual setting.

02A / MATERIAL WORLD

A world beyond
the pack.

Macro studies make NOMA recognisable through texture alone.

Botanical material suspended in amber liquid.

A translucent NOMA material study in soft ivory light.

Botanical matter photographed in warm amber light.

A dark botanical macro from the NOMA material world.

Cream and serum textures drawn across a dark surface.

03 / SYSTEM IN USE

Building consistency
across formats.

Scale, crop and information density shift across social and digital while the same visual rules remain.

STORIES / 9:16

NOMA Instagram Story about cleansing without disruption.

NOMA Instagram Story about a daily layer for balanced skin.

NOMA Instagram Story about care you can feel.

WEBSITE / HOME

Campaign as navigation.

The homepage combines campaign mood with a clear path into the product range.

NOMA editorial website interface about the face cream ritual.

WEBSITE / EDITORIAL

Use, texture and ingredients turn tactility into evidence.

NOMA desktop product gallery and material-world interface.

WEBSITE / GALLERY

Products, campaign and material studies share one grid.

WEBSITE / PRODUCT

Clarity at conversion.

The hierarchy adapts across desktop and mobile without losing product clarity.

NOMA cleansing emulsion desktop product interface.

NOMA mobile serum product page interface.

04 / CAMPAIGN TESTING

Testing recognition
at public scale.

A continuous street sequence tests recognition through rhythm, alternating skin, product and typography at public scale.

NOMA campaign installed as a continuous street-level poster wall.

TRANSIT / CLOSE RANGE + SEQUENCE

NOMA cleansing campaign installed inside a subway carriage.

A sequence of NOMA campaign posters installed along a tiled station wall.

05 / IDENTITY KIT

A quiet framework
for a tactile world.

A restrained wordmark, one display voice and a material palette keep every application recognisably NOMA.

01 / WORDMARK

FORUM / REGULAR

NOMA

Primary logotype / horizontal lockup.

02 / SYSTEM TYPE

02 FAMILIES

ForumGeist Mono

GEIST MONO / CHARACTER SET

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 · / — ( ) & %

ROLES

Forum / wordmark

Geist Mono / information, navigation and captions

MATERIAL PALETTE

05 CORE TONES

Oat amber#9A4B18
Barrier bone#EAE2D2
Ritual black#0A0908
Warm stone#B9A48A
Soft cream#F5F0E7

06 / OUTCOME

A system built
to hold together.

One tactile idea, held consistently across packaging, campaign and digital.

The complete NOMA product family photographed together.

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