DUEORE.

Brand Identity / Campaign / Digital Experience

Overview

We developed DUEORE's identity and campaign around a simple idea: sunscreen should behave like equipment. The project spans art direction, product storytelling and rollout across digital and outdoor formats.

The approach

Hard sunlight, documentary crops and recurring product moments make protection feel physical, portable and credible across trail, climbing and urban running.

01 / ART DIRECTION

Heat, effort
and exposed skin.

We photographed the conditions the product was designed for, using direct light to make sweat, texture and exposure visible rather than presenting protection as a cosmetic ritual.

DUEORE SPF 50 face stick resting against sunlit climbing rock.

Close detail of an athlete's sunlit face and skin texture.

Runner photographed from below with the moving leg and foot close to the lens.

02 / PRODUCT IN USE

The product
as equipment.

The carry loop became the organising device for the campaign. We framed the stick with vests and harnesses so it reads as part of the athlete's kit, not as a separate beauty product.

Urban runner carrying the DUEORE stick on a hydration vest.

Trail runner resting in open terrain after exertion.

Runner reaching for the DUEORE stick attached to the front of a vest.

03 / USE SEQUENCE

A gesture inside
the action.

Reapplication was photographed as one continuous sequence — reach, apply, move — so the product benefit is demonstrated through behaviour rather than explanation.

Athlete applying the DUEORE sunscreen stick during a trail run.

Sweat catching the light across a runner's exposed back.

04 / CAMPAIGN ROLLOUT

One language,
multiple formats.

The visual system was adapted for social, web and product pages, using repeated crops, scale and typography to keep each touchpoint recognisably DUEORE.

STORIES / 9:16

DUEORE Instagram Story about high UVA and UVB protection.

DUEORE Instagram Story featuring The sun is not the problem in white type.

DUEORE Instagram Story showing the reach, apply and keep moving sequence.

WEBSITE CAMPAIGN BANNER

PDP / DIGITAL PRODUCT EXPERIENCE

DUEORE SPF 50 sport sunscreen face stick with orange carry cord.

DUEORE / SPORT SUNSCREEN

Face Stick
SPF 50

20 G / 0.7 OZ

Broad spectrum sport sunscreen in a carry-ready format. Built for exposed skin, repeated use and life outside.

Protection: UVA + UVB
Resistance: Water + sweat
Format: Face stick
Carry: Integrated loop

Add to kit

05 / CAMPAIGN IN CONTEXT

Testing the work
in context.

Bouldering, transit and retail mockups tested how the photography and typography hold up across different scales, viewing distances and built environments.

DUEORE campaign poster installed outside a bouldering gym.

DUEORE campaign poster displayed at a city bus stop.

DUEORE campaign poster installed across a sportswear storefront.

Product system

We reduced the identity to a small set of repeatable elements: a compact wordmark, equipment-led colour, utility typography and the orange cord as a recognisable signal across every application.

WORDMARK

DUEOREPRIMARY LOCKUP / STACKED

CAMPAIGN LINE

The sun is notThe problem.

COLOUR SYSTEM

CORE PALETTE / RGB

Bone#EEE8DC
Signal#F36B21
Equipment#173F38
Sand#C8AD86
Sky#709AAA

TYPOGRAPHY

Geist

VARIABLE SANS / 100—900

CORE GLYPHSDISPLAY / 650Aa

CHARACTER SET

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 · / — ( ) & %

WEIGHT RANGE

Light 300Regular 450Semibold 650

06 / OUTCOME

From the object
to the campaign.

The final system connects identity, packaging, photography and rollout through one compact visual language. Each touchpoint has its own role, while the project remains recognisably DUEORE.

Urban runner recovering after exertion with DUEORE attached to the vest.

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