BRUMA.

The challenge

BRUMA was a bakery and coffee shop with a strong product, but no clear visual direction. The brand had warmth and quality, yet its identity felt fragmented across touchpoints. The challenge was to make BRUMA feel more recognisable, familiar and consistent. Not just as a place to buy coffee and baked goods, but as a brand customers could remember and return to.

The solution

We created a tactile visual system built around warmth, repetition and familiarity. Through coffee tones, physical textures, printed materials and recurring brand details, BRUMA became more ownable and easier to recognise. Touchpoints like the stamp card helped turn simple purchases into repeated interactions, bringing customers back into the business and creating a stronger connection with the brand.

BRUMA visual identity cards displayed over iced coffee.
Fresh bagels arranged on bakery trays.
BRUMA branding embroidered on a white apron.
BRUMA Instagram story mockups.
BRUMA storefront with the brand mark on the entrance.
An iced coffee held beside a chair.

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